Marketing Day: Local search ranking factors, adaptive marketing & consumer privacy laws

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • SMX West session: The definitive guide to local search ranking factors

    Mar 27, 2017 by Greg Gifford

    What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.
  • SEM account management: Part 3 — How to get more responsibility

    Mar 27, 2017 by Ted Ives

    Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
  • Adaptive marketing: The key to winning in the Engagement Economy

    Mar 27, 2017 by Chandar Pattabhiram

    Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.
  • Compare 24 content marketing tools

    Mar 27, 2017 by Digital Marketing Depot

    “Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps for evaluating. Visit Digital Marketing Depot to download your copy.
  • MarTech beta rates expire this week – reserve your seat now

    Mar 27, 2017 by Scott Brinker

    Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics.
  • How AI will shape the future of search

    Mar 27, 2017 by Justin Freid

    Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.
  • A new language called WebAssembly is opening the door to the next generation of browsers

    Mar 27, 2017 by Barry Levine

    Backed by Google, Mozilla, Microsoft and others, it can dramatically boost performance, decrease download times and enable app-like experiences.
  • Self-serve analytics: Dream or reality?

    Mar 27, 2017 by Nick Iyengar

    Despite the hype, self-serve analytics isn’t for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization.
  • How changes to consumer privacy law might impact marketers and martech

    Mar 27, 2017 by Greg Sterling

    Abdication of consumer privacy protection in Washington could cause states to jump into the fray.

Online Marketing News From Around The Web:


Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability


Email Marketing

General Internet Marketing


Mobile/Local Marketing

Other Items

Reputation Management

Social Media


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


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