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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Top 10 video creators in October: UNILAD & The LAD Bible hold at #1 & #2
Nov 17, 2016 by Amy Gesenhues
October was UNILAD’s fourth consecutive month in the top spot, according to Tubular Labs video insights. - When AI and analytics drive business disruption vs. hype
Nov 17, 2016 by Sean Zinsmeister
What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows. - Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Nov 17, 2016 by Aleyda Solis
Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season. - Last-minute SEO for the holidays
Nov 17, 2016 by Dave Davies
Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season. - What brands should know about shooting with Snap’s Spectacles
Nov 17, 2016 by Tim Peterson
Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories. - Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning
Nov 17, 2016 by Barry Levine
This week’s announcements by the tech giant, according to one analyst, highlight that “AI is going into everything.” - What it means to be a critical thinker and why marketers need to embrace the concept
Nov 17, 2016 by Matt Umbro
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. - From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
Nov 17, 2016 by Nadine Dietz & Erica Seidel
TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz. - Marketing budgets continue to rise as marketers juggle increasing demands
Nov 16, 2016 by Digital Marketing Depot
According to Gartner’s 2016–2017 Chief Marketing Officer (CMO) Spend Survey, marketing budgets increased to 12 percent of company revenue in 2016, from 11 percent in 2015. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further in 2017.
Online Marketing News From Around The Web:
Affiliate Marketing
- What Is Affiliate Marketing and How Can I Use It For Business?, smallbiztrends.com
Analytics
- Falling in Love With Measurement, analytics.googleblog.com
Blogs & Blogging
- 5 Instagram Tools to Help You Get More Blog Visitors, www.blogherald.com
- 6 Ways to Come up With Better Blog Post Ideas, www.searchenginejournal.com
Business Issues
- AOL lays off 500 employees in restructuring with focus on mobile, data and video, www.recode.net
- Facebook acquires CMU spinoff company FacioMetrics, triblive.com
- Facebook stops collecting WhatsApp user data in Europe after government pressure, www.theverge.com
- Google’s DNI fund puts €24M into 124 news projects across Europe, TechCrunch
Content Marketing
- 3 Tips to Better Align B2B Content Marketing & SEO in 2017, www.komarketingassociates.com
- 4 Ways to Prioritize Topics on Your Editorial Calendar, www.verticalmeasures.com
- Content Marketing Showcases, www.koozai.com
- Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy, contentmarketinginstitute.com
- How to Use ‘Content Gold’ to Fuel Your Next Launch, www.amyporterfield.com
Conversion Optimization
- 15 Ways Marketers Use Overlays to Get More Conversions, unbounce.com
Copywriting, Design & Usability
- ‘Staring into the abyss of Photoshop’: A day in the life of a Squarespace designer, digiday.com
- Tips to Declutter Your WordPress Website for Better Performance, www.wpexplorer.com
Domaining
- A legitimate gripe about .blog, but really new TLDs in general, domainnamewire.com
E-Commerce
- 5 Co-op Advertising Tips for Retail Businesses, www.practicalecommerce.com
- Amazon.com’s Marketplace Concept Spreads to Other Retailers, www.wsj.com
- Amazon: Half of all merchandise sold now comes from third-party sellers, www.retaildive.com
- How Amazon Hijacks Listings & What to do if it Happens to You, www.marketingwords.com
- How Retailers Can Make the Most of Black Friday and Cyber Monday, multichannelmerchant.com
- Sellers on Amazon Ready for Busy Holiday Season, phx.corporate-ir.net
- U.S. e-commerce sales grow 15.6% in Q3, www.internetretailer.com
- What Etsy Does When Things Go Wrong: A 7-Step Guide, www.fastcodesign.com
- What US retailers can learn from Alibaba’s record-setting Singles Day, www.retaildive.com
- Why Consumers Abandon E-Commerce Shopping Carts, www.marketingprofs.com
Email Marketing
- 3 Ways You Can Use Video to Grow Your Email List Fast, www.jeffbullas.com
- 5 Ways to Win the Inbox by Simply Saying “Thanks”, www.martechadvisor.com
- Creating an Indispensable Welcome Email, blog.kissmetrics.com
- Grow Your Email List Faster With ListBuilder, blogs.constantcontact.com
- Our Favorite Examples of Live Polling in Email Marketing, movableink.com
General Internet Marketing
- Holiday Marketing Tips on a Budget, www.verticalresponse.com
- How are disruptive brands redefining marketing?, econsultancy.com
- How to Price an Influencer Campaign, adage.com
- Online Marketers Need to Embrace Personalization: Here’s Why and How, www.marketingprofs.com
Internet Marketing Industry
- Autobytel Partners with Videology to Bring its Expansive In-Market Auto Consumer Data to Video, www.prnewswire.com
- Criteo Names Ad Tech Veteran Marc Grabowski EVP of Global Supply and Business Development, www.criteo.com
- Entrepreneur Partners Exclusively with Taboola to Grow Revenue and Exchange Audiences with Publisher Partners Like VOX and Others, www.businesswire.com
- Inmar To Acquire Collective Bias, Leader in Shopper-Focused Influencer Marketing, collectivebias.com
- MediaMath Launches Adaptive Segments, Dynamic, Real-time Audiences Marketers can Activate Instantly in Media, www.mediamath.com
MarTech
- 20 B2B Marketing Automation Tips, blog.marketo.com
- Advanced Tech & Data Integration Confirmed as Key Solution to Marketers’ Struggle with Omnichannel Identification, thedma.org
- Artificial Intelligence is Here: 5 Brands Using AI, www.toprankblog.com
Mobile/Local Marketing
- ‘It’s a post-advertising period that we’re entering’: Four things to know about Facebook Messenger ads, digiday.com
- How to Justify Higher Mobile Ad Spend in 2017, www.cmswire.com
- Mobile Apps: Today’s Prime Time, adexchanger.com
- Popular as it is, brands are not spending enough on mobile, www.mobilecommercedaily.com
- The Top 10 Mobile Advertising Statistics To Know For 2017, mediakix.com
Other Items
- Alexa will soon be able to send text messages through AT&T, techcrunch.com
- The top 20 fake news stories outperformed real news at the end of the 2016 campaign, www.vox.com
Reputation Management
- Building Trust Using Content Marketing, smallbiztrends.com
Social Media
- 11 Helpful Social Media Tools for Marketers, www.socialmediaexaminer.com
- 15 Incredible Facebook Ad Tools We Love, www.ppchero.com
- 5 Ways to Use Social Media to Drive More In-Store Sales This Holiday Season, streetfightmag.com
- Facebook Adds “Everyone Who Engaged With Your Page” to Custom Audiences, www.adweek.com
- Facebook’s new Community Help tool lets users offer and find help during emergency crises, www.theverge.com
- How to Make Social Advocacy Part of Your Employees’ Daily Routine, www.convinceandconvert.com
- LinkedIn is now officially blocked in Russia, TechCrunch
- The Expansion of Instagram Stories, and What It Means for You, simplymeasured.com
- The Latest Data on How Readers are Interacting with Facebook Instant Articles, www.socialbakers.com
- The Q4 2016 Sprout Social Index, sproutsocial.com
- The Top 20 Musical.ly Users & Stars, mediakix.com
- Twitter adds QR codes for some reason, www.theverge.com
- What Is the Blueprint for Social Marketing Success?, simplymeasured.com
Video
- A Quality Score Aimed At Cleaning Up Video Ads, adexchanger.com
- Advertisers And Publishers Are Starting To Get With The Vertical Video Program, adexchanger.com
- Branded videos prove to have significant influence on purchasing decisions, www.mobilecommercedaily.com
- Does Facebook Live Increase Engagement and Website Traffic?, www.searchenginejournal.com
- More parental controls available in YouTube Kids starting today, youtube.googleblog.com
- The Live Blog: November 16, 2016, media.fb.com
- YouTube is Australia’s Preferred Destination for Online Video, www.thinkwithgoogle.com
