Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

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Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint.

To stay on top in this fiercely competitive world your marketing organization needs to be constantly chasing and adapting to the new technology your customers use every day. Are you running fast enough to stay in front of customer demands and competitor moves? The fix is not always new processes or technology, but a new marketing worldview that reaches customers with the right message at the right moment.

Join guest speaker, Forrester VP, Principal Analyst Shar VanBoskirk who will present findings from recent research on how marketing strategies are shifting to win, serve, and retain customers in this ‘post-digital’ era.

Register today for “Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer” produced by Digital Marketing Depot and sponsored by [24]7.


About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.


 

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