Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. Read the full article at MarketingProfs
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Category: Content Marketing
How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps
If this pandemic has blindsided your business, you’ve been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this … Read the full article at MarketingProfs
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Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]
You know that trashing your content plan is a bad idea–but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders. Read the full article at MarketingProfs
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Eight Ways Your Content Marketing Might Be Sabotaging Your SEO
Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up–and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that. Read the full article at MarketingProfs
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Best (And Worst) Email Signoffs During COVID-19 [Infographic]
How do you sign off your marketing emails in a way that fits your brand–but still shows you’re aware of what’s going on during a tough time for your customers? Here’s a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.
Read the full article at MarketingProfs
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Read the full article at MarketingProfs
Why You Need to Create Accessible Videos
In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. They’re also capable of being viewed or listened to by anyone, including those with disabilities–which is why you need to create accessible videos. Read the full article at MarketingProfs
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30 Creative Alternatives to ‘Unprecedented’ in These Unprecedented Times [Infographic]
You’ve probably received emails from every brand you’ve ever interacted with over the past 20 years, telling you about what they’re doing for their community and customers in these “unprecedented” times. Here are 30 creative alternatives to “unprecedented” you might use in your communications. Read the full article at MarketingProfs
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How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]
Done well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it’s ineffective and a waste of time and other precious resources. Here are some ways to do it well. Read the full article at MarketingProfs
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Brand Relevance: How to Identify Untapped Opportunity
Is your brand relevant to the various audiences–customers, influencers, the media–you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? Read the full article at MarketingProfs
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Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company’s European marketing organization into the digital era. Read the full article at MarketingProfs
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Your Golden Ticket of Marketing (Hint: It’s Not Your Website)
There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and allows you to reach ideal customers in larger numbers. It can help you pave a path to strategic results. Read the full article at MarketingProfs
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How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results
Half of all searches on search engines no longer result in a click on an organic search result. And no wonder: there’s barely any room on the first page of engine results. Sometimes, the “top” organic result actually ends up at the bottom of the page. Here’s how marketers can … Read the full article at MarketingProfs
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How to Craft ‘Compelling Reason to Buy’ Messaging
Marketers create content to capture buyers’ attention and move them to buy. But without “compelling reason to buy” messaging, potential buyers are left guessing about what your product does and how it can help them. Here’s how to craft compelling, convincing messages. Read the full article at MarketingProfs
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How COVID-19 Is Affecting Media Consumption and Online Behavior
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. Read the full article at MarketingProfs
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Content Marketing Operations: Five Essentials for Consistent Success
“Content operations” refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements. Read the full article at MarketingProfs
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Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content
Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here’s how to conduct an effective audit of your content. Read the full article at MarketingProfs
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Five Interactive-Content Tools to Engage Your Audience and Generate Leads
To capture leads via your content, you need to provide value and engage your audience. That’s where interactive content comes in–from quizzes to contests and giveaways. Here are five excellent tools you can use to create interactive content and capture leads. Read the full article at MarketingProfs
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