Content Marketing Archives - Page 3 of 4

March 6, 2019 Content Marketing

Five Surefire Ways to Boost Your B2B Marketing Content’s Readership

If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers’ attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage … Read the full article at MarketingProfs

March 6, 2019 Content Marketing

Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts

Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business. Read the full article at MarketingProfs

February 24, 2019 Content Marketing

Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets–and Dr. Seuss–use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss. Read the full article at MarketingProfs

February 24, 2019 Content Marketing

Supercharge Your Content Marketing With Interactive Content [Infographic]

Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. Read the full article at MarketingProfs

February 20, 2019 Content Marketing

How to Create the Perfect Lead Magnet: Three Essential Ingredients

Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You’ll need the right mix to do it, including these 3 essential ingredients. Read the full article at MarketingProfs

February 17, 2019 Content Marketing

What B2B Firms Get Wrong About Thought-Leadership Content

B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs

January 30, 2019 Content Marketing

Five Reasons Your Marketing Messages Aren’t Hitting the Spot, and How to Make Sure They Do

A lot of marketing directors are constantly tweaking their messaging–because it just isn’t doing what they want it to do. And it’s not easy to fix… with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let’s … Read the full article at MarketingProfs