The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. Read the full article at MarketingProfs
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Category: Content Marketing
Creating Content? Make Sure You Have These Four Team Members
Different companies have different methods and tools for content creation. What’s important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for? Read the full article at MarketingProfs
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2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs
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Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]
You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs
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Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs
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10 Shortcuts to Gathering High-Quality Whitepaper Content
Even the most complex material can be generated and fleshed out in simple ways–via straightforward processes–to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences. Read the full article at MarketingProfs
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10 Email Subject Line Formulas to Skyrocket Your Open Rate
You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn’t get them to click. These 10 types of subject lines will get subscribers … Read the full article at MarketingProfs
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Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try
Keyword research is one of–if not the most–crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders. Read the full article at MarketingProfs
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