The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you’re one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing. Read the full article at MarketingProfs
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Category: Content Marketing
Why a Picture Really Is Worth a Thousand Words According to Neuroscience
In today’s digital marketing landscape, many marketers still downplay the importance of images. Yet decades’ worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have. Read the full article at MarketingProfs
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LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?
LinkedIn has been testing a new conversational format–LinkedIn Stories–to be released “soon.” So, what does the introduction of LinkedIn’s own version of Stories mean? Will it “kickstart conversations” and “nurture relationships,” as LinkedIn hopes? Read the full article at MarketingProfs
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Planning Your COVID-Related Communications: A Flowchart [Infographic]
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. Read the full article at MarketingProfs
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How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps
If this pandemic has blindsided your business, you’ve been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this … Read the full article at MarketingProfs
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Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]
You know that trashing your content plan is a bad idea–but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders. Read the full article at MarketingProfs
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Eight Ways Your Content Marketing Might Be Sabotaging Your SEO
Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up–and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that. Read the full article at MarketingProfs
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Best (And Worst) Email Signoffs During COVID-19 [Infographic]
How do you sign off your marketing emails in a way that fits your brand–but still shows you’re aware of what’s going on during a tough time for your customers? Here’s a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.
Read the full article at MarketingProfs
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Read the full article at MarketingProfs