Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs
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Category: Content Marketing
How Agile Can Help You Balance Content Quality and Quantity
By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here’s how Agile approaches can help you find the balance between quality and quantity. Read the full article at MarketingProfs
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How to Create Buyer-Focused Sales Content That Gets Traction
What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content. Read the full article at MarketingProfs
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Why the Future of Marketing Is Video: 40+ Statistics [Infographic]
Video has quickly become one of the most popular types of online content. This infographic goes into detail why that’s the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing. Read the full article at MarketingProfs
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A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts [Podcast]
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs
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29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]
Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer. Read the full article at MarketingProfs
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How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs
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Instagram Stories 101: What Marketers Need to Know [Infographic]
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here’s what you need to know. Read the full article at MarketingProfs
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