Reaching customers (and potential franchisees) is part art, part science. Three industry vets offer advice on finding a marketing and social media firm that strikes the right balance.
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Category: News
Is Your Marketing Working? You Won’t Know Till You Test It
Effective marketing is tricky, but it can be greatly informed by testing. Here’s how to do that using the latest tools.
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Profits Can Be Deceiving. Here’s Why I Killed Off My Money-Making Product.
I had a great product. An immediate financial winner. But you know that gut feeling? Here’s what I found out. (Trust me, it was painful.)
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8 Simple Ways to Make Social Media Work for Your Business
Using social media to promote your business doesn’t have to be hard if you just follow these 8 easy steps.
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Using Amazon’s Sponsored Brand Advertising to Get Customers Interested in Your Brand
Find out how to increase brand awareness of your Amazon products.
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8 Controversial Marketing Campaigns That Paid Off
People can tell when you sincerely believe in your message.
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Need to Establish Trust With Your Audience? Leverage Social Proof.
You can’t be the only one talking about how great your brand is — leverage testimonials and reviews to increase audience buy-in.
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This $19 Course Demystifies Affiliate Marketing in Two Hours Flat
Supercharge your success online with strategies for e-commerce, SEO, and more.
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