Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way we shop.
While the rise of e-commerce itself has forced retailers to conduct their business in fundamentally different ways, the explosive increase in ownership and usage of mobile devices presents entirely new challenges and opportunities for e-commerce-focused businesses.
It’s not as if mobile is replacing any of the popular mediums of commerce. Rather, consumers are incorporating mobile devices into their shopping ecosystem.
While the revenue opportunities for e-commerce businesses are huge, potential customers continually feel frustrated by lackluster mobile web experiences. Even though many consumers use mobile devices due to convenience and access, many of them don’t enjoy making mobile purchases, much less the overall experience.
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