On the internet, advertisers want to know if you’re really a dog

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In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new medium.

It showed a dog sitting at a desktop computer, speaking to another dog sitting on the floor. The caption: “On the internet, nobody knows you’re a dog.”

It defined a key uniqueness for this new thing, the internet. You could be your true self. Or you could get away from your true self. You were defined by your actions.

Now, nearly a quarter of a century later, three of the biggest drivers of change in marketing, advertising and content have one thing in common.

Essentially, they are looking to rewrite that cartoon.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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