One Google Home device can now support up to six separate users

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The new feature, which rolls out today, enables multiple users to access personalized content.

Please visit Marketing Land for the full article.

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In the battle to compete with Amazon’s Alexa devices, Google Home just introduced something that could be a meaningful differentiator. It will now support up to six users on one device.

In other words, Google Home can recognize and distinguish the voices of multiple users to enable personalized content and results. Amazon will be compelled to match this capability, though it’s not clear how quickly it can.

Google Home personalization extends to news, music, scheduling, commute times and beyond.

To set this up, users need the most up-to-date version of the Google Home app. Each individual will need to link a Google account and set up preferences in the app. There’s also a short “training” process that requires each person to say “Ok Google” or “Hey Google” twice.

[Read the full article on Search Engine Land.]


About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.


 

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