Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens

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The image-searching Lens software, introduced last month, is now embedded in the newest Samsung smartphone.

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Samsung, looking to make its new Galaxy S8/S8 Plus as uniquely intelligent as possible, has integrated Pinterest’s visual search technology into its device.

The tech, based on the recently introduced Pinterest Lens capability, allows a user to conduct image searches of related Pinterest-based image content. A user first clicks the physical button for Samsung’s new Bixby smart assistant, then takes a photo with the camera app and sees related material.

The tech is also available through the phone’s photo gallery for existing images, or via the onboard Samsung internet browser for web image-based searching or browsing.

The image search can find similar objects, places to buy the product, the object in different contexts (like differently decorated living rooms for the same sofa or different outfits for the same pair of shoes), or related recipes if the object is a food item.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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