The ever-changing SEO field is the topic of our current podcast conversation series with Google’s Gary Illyes. If you tuned in last week for episode 30 of Marketing Land Live, you heard us do a deep dive on the recent Penguin algorithm update and more.
This week, in episode 31, we talk about Google’s recent warning against directory links, RankBrain and Google’s use of machine learning, structured data and more. We ask Illyes for his favorite ranking signals and — most importantly — for a preview of things Google will be focusing on in the future.
This is part two of a two-part conversation and this episode runs about 40 minutes long. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.