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There’s a sea change underway and it’s being led by artificial intelligence, conversational agents, virtual and augmented reality and more. These are still early days for new technologies like that, but it’s important that marketers start to understand what they’re going to mean in the not-too-distant future.
In this week’s episode of our weekly podcast, Marketing Land Live, we talk about those exact topics with Leslie Fine, VP of Data and Analytics for Salesforce. We also talk about the launch of our new website, MarTech Today, and some of the recent martech news that caught our and our readers’ attention last week.
I’m joined this week by our Martech Reporter, Barry Levine. The episode runs about 43 minutes and you can listen below. Be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.
We invite you to subscribe via iTunes or Google Play Podcasts.
Show Notes
Welcome to MarTech Today, a new site covering all things marketing technology
Salesforce introduces Einstein — an AI layer for all its clouds
If you’re in the US, this marketing data company has a psychological profile on you
IBM’s Weather Company employs Watson to boost its updated ad targeting platform
