Super Bowl LI is in the books, and from a marketing perspective, it’ll be remembered as the event where several brands went political with their advertising messages. Ads from 84 Lumber, Budweiser, Audi and others attracted much of the social media buzz during and after the game, but there are risks — not all of the conversation about those ads was positive.
In this week’s episode of our weekly podcast, Marketing Land Live, we visit with Will McInnes, CMO of the social intelligence platform Brandwatch. McInness says he expects brands to continue being willing to make politically-themed statements, but also says they’ll need to be willing to take a punch. He also talks about the declining use of hashtags in this year’s Super Bowl ads and says we may be moving toward a “post-hashtag world.”
This week’s episode runs 30 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.