[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes

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Super Bowl LI is in the books, and from a marketing perspective, it’ll be remembered as the event where several brands went political with their advertising messages. Ads from 84 Lumber, Budweiser, Audi and others attracted much of the social media buzz during and after the game, but there are risks — not all of the conversation about those ads was positive.

In this week’s episode of our weekly podcast, Marketing Land Live, we visit with Will McInnes, CMO of the social intelligence platform Brandwatch. McInness says he expects brands to continue being willing to make politically-themed statements, but also says they’ll need to be willing to take a punch. He also talks about the declining use of hashtags in this year’s Super Bowl ads and says we may be moving toward a “post-hashtag world.”

This week’s episode runs 30 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Facebook opens itself to measurement audit, gives brands more control over video ad buys

Twitter’s ad revenue declined in Q4 2016

What marketers should know about Twitter’s Q4 2016 earnings

Super Bowl-related social activity was up Sunday on both Facebook & Twitter

Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other ad

Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big

Super Bowl’s politically charged ads, like 84 Lumber’s, spark social buzz

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%

Brandwatch: The 51st Annual Super Bowl on Social Media in 3 Charts

See the MarTech Conference agenda now

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


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