[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

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The Google news was fast and furious this week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The event is wrapping up today, so this week’s episode of Marketing Land Live offers a look back at some of the bigger announcements that will impact online marketers.

Much of the focus was on Google Assistant, the company’s smart/virtual assistant that originally powered Google Home devices and has since expanded to Android phones and — as of this week — the iPhone, too. Google made a number of updates to Assistant’s capabilities, including an interesting tie-in with yet another new Google product called Google Lens. That’s an AI-powered visual search tool that turns your smartphone camera into a pretty powerful search box.

We have audio explaining these new developments directly from Wednesday’s Google I/O keynote, featuring Google CEO Sundar Pichai, along with Scott Huffman and Rishi Chandra.

This week’s show runs a little more than 15 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Google announces Google Lens, an AI-powered visual search tool

Google confirms “Google for Jobs” job search rolling out in coming weeks

Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google announces Assistant app-discovery channels, broad ranking factors

Google Actions are now available to smartphone app developers

Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced

Google adds more ads to Play Store, and other app ads news from I/O

Live Blog: Google talks AR & VR at Google I/O 2017

Web browsing coming to VR headsets, AR coming to the web via Chrome

Google pushes AMP Ads adoption, announces Celtra & MOAT integrations

Thanks for listening! We’ll be back soon with another episode of Marketing Land Live.

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


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