The Google news was fast and furious this week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The event is wrapping up today, so this week’s episode of Marketing Land Live offers a look back at some of the bigger announcements that will impact online marketers.
Much of the focus was on Google Assistant, the company’s smart/virtual assistant that originally powered Google Home devices and has since expanded to Android phones and — as of this week — the iPhone, too. Google made a number of updates to Assistant’s capabilities, including an interesting tie-in with yet another new Google product called Google Lens. That’s an AI-powered visual search tool that turns your smartphone camera into a pretty powerful search box.
We have audio explaining these new developments directly from Wednesday’s Google I/O keynote, featuring Google CEO Sundar Pichai, along with Scott Huffman and Rishi Chandra.
This week’s show runs a little more than 15 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.