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The Google news was fast and furious this week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The event is wrapping up today, so this week’s episode of Marketing Land Live offers a look back at some of the bigger announcements that will impact online marketers.
Much of the focus was on Google Assistant, the company’s smart/virtual assistant that originally powered Google Home devices and has since expanded to Android phones and — as of this week — the iPhone, too. Google made a number of updates to Assistant’s capabilities, including an interesting tie-in with yet another new Google product called Google Lens. That’s an AI-powered visual search tool that turns your smartphone camera into a pretty powerful search box.
We have audio explaining these new developments directly from Wednesday’s Google I/O keynote, featuring Google CEO Sundar Pichai, along with Scott Huffman and Rishi Chandra.
This week’s show runs a little more than 15 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
We invite you to subscribe via iTunes or Google Play Podcasts.
Show Notes
Google announces Google Lens, an AI-powered visual search tool
Google confirms “Google for Jobs” job search rolling out in coming weeks
Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google announces Assistant app-discovery channels, broad ranking factors
Google Actions are now available to smartphone app developers
Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced
Google adds more ads to Play Store, and other app ads news from I/O
Live Blog: Google talks AR & VR at Google I/O 2017
Web browsing coming to VR headsets, AR coming to the web via Chrome
Google pushes AMP Ads adoption, announces Celtra & MOAT integrations
Thanks for listening! We’ll be back soon with another episode of Marketing Land Live.
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