Since 2013, PowerInbox has provided an ad network for media publisher emails called RevenueStripe.
Now, the New York City-based company is launching another ad network that is focused on premium email inventory, called InboxChoice.
At launch, selected publishers include ABC, Hearst, The Enthusiast Network and Bonnier, with such advertisers as DermStore, Casper, Home Advisor, PCH, ForRent.com and eBay.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.