Advertisers can build audience lists and create ads targeted to segments of past site visitors.
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Quora’s newly launched ads platform now supports retargeting ads on the question-and-answer network.
It was announced Thursday that Quora advertisers can now create audience segments of past site visitors for ad targeting on Quora. The targeting is powered by the Quora conversion pixel. Advertisers will need to add the pixel to their sites or take advantage of Quora’s recent integration with customer data platform Segment.
Advertisers can then build audiences based on users’ site visit behavior.
A new Audience Targeting tab is now available under the Manage Ads section in Quora Ads Manager. It’s not possible to exclude audiences, yet, but that is likely on the roadmap.
For more on Quora advertising, check out:
7 Quora ads mistakes and how to avoid them
Here’s what performance advertisers are saying about Quora’s new ad platform
About The Author
As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.