Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:
- increased marketing efficiency.
- enhanced ability to generate more and better qualified leads.
- a multichannel view of prospect behavior.
- better alignment of sales and marketing goals.
B2B Marketing Automation Platforms: A Marketer’s Guide examines the market for marketing automation software platforms and the considerations involved in implementing this software into your business.
This 44-page report includes profiles of 14 leading marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.”
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