Within three years, according to research firm Gartner, voice agents will handle about a third of all web browsing.
To handle that major new channel, marketing automation platform Resulticks has launched what it says is the first integration of voice assistants into a customer life cycle platform.
Based in Singapore, with offices in the US and elsewhere, Resulticks offers a platform for managing communications with customers in such channels as email, SMS, social media, mobile apps, near field communication, QR codes, sentiment analysis, beacons and notifications to websites.
Through integrations with Amazon Alexa, Google Home, Microsoft Cortana — and eventually Apple Siri — the platform is adding its understanding of customer profiles and brands’ marketing goals to voice interaction.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.