Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked marketplace.
Started in the UK in 2004 as blinkx and now based in San Francisco, RhythmOne offers a programmaticad exchange, RhythmOneMax, that encompasses desktop and mobile video, rich media, display ads, social and native ads, and various content formats. Its RhythmOneGuard utilizes third-party verification and proprietary filtering to support brand-safe environments. Here’s a sample screen shot:
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.