Salesforce explains why, when it has Einstein, it needs Watson’s intelligence

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It turns out that Einstein knows customer data, but Watson knows the world.

Please visit Marketing Land for the full article.

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IBM’s logo for Watson

The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together.

IBM’s Watson intelligent platform is being made available within Salesforce’s Marketing, Service, Sales and Commerce Clouds. Announced recently, the companies’ global strategic partnership is designed to add Watson’s brand of intelligence to the Einstein layer of intelligence that Salesforce has embedded throughout its platform.

Additionally, IBM is setting up a new Global Business Services practice to help clients deploy the combined smartness.

But, I asked Salesforce VP of Data and Analytics Leslie Fine, when you have Einstein on board, why do you need more intelligence?

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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