Salesforce makes Einstein a bit smarter in its Commerce Cloud

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The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’

Please visit Marketing Land for the full article.

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This week, Salesforce is adding some smarts to the Einstein layer in its Commerce Cloud.

Einstein provides a consistent artificial intelligence capability across the company’s clouds for marketing, service, sales, apps, analytics, sales and commerce. The Commerce Cloud — which supports 2,000 websites, 350 million unique shoppers and $16 billion in online sales last year — lets retailers build and maintain online stores.

The Einstein-enhanced capabilities in the Commerce Cloud previously included customer-based product recommendations and shopping cart analytics dashboard Commerce Insights.

The key Einsteinian enhancement, announced at the company’s Salesforce XChange conference in Las Vegas, is an update for Predictive Sort.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.



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