Salesforce unveils a new Partner Relationship Management application in its Sales Cloud

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Salesforce is launching this week a new application on its Sales Cloud for Partner Relationship Management (PRM).

Previously, users could build a partner portal on Sales Cloud for, say, dealerships or brokers, but it required some coding. Now, the company says, a complete portal can be created for desktop and mobile web without bothering the folks in the IT department.

The focus in this first release is on companies in high tech, manufacturing and telecom, industries where Salesforce says two-thirds of revenue comes through partners. Here’s a screen a partner might see, for a mythical company called Pacifica:

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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