Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage

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AI is booming and customer experience is the key.

So says the Fourth Annual “State of Marketing” report from Salesforce. In April, the company surveyed 3,500 marketing execs in 10 countries, not all of whom are customers.

One of the big takeaways in this year’s report, Marketing Cloud Director of Product Marketing Meghann York told me, is the adoption of artificial intelligence by “high-performing” marketers. They and other marketers see AI tech as a way to boost efficiency, extract the most value from data and ramp up personalization.

The report separates respondents into low-, medium- and high-performing marketers, based on how satisfied they are with their current outcomes. Twelve percent of respondents self-identify as the most satisfied high performers, and the report sees them as leaders.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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