Samsung owned half of the 92.5M total views generated by YouTube’s top 10 ads in March

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Samsung dominated last month’s YouTube ad leaderboard, winning a combined 46.5 million views with its “This is a phone” spot at No. 1 and the official ad introducing the new Galaxy S8 and S8+ at No. 3.

Samsung owned half of all the views generated by the top 10 ads in March — which totaled 92.5 million. Its “This is a phone” won 37.7 million views total — on its own, the spot generated 30 million more views than eight other ads that made it into the top 10 list.

Google’s “It’s here. Meet your Google Assistant.” spot ranked No. 2, with 29.6 million views.

Nintendo was another brand to make the list twice — with its Super Bowl spot still earning enough views for it to rank at No. 5, and a new spot featuring John Cena at No. 9. The two spots earned Nintendo a combined 3.3 million views.

There was a major disparity between the number of views earned by the top two ads from Samsung and Google and the rest of the list. While Samsung’s No. 1 ad had 37.7 million views and Google had 29.6 million, half of the ads in the top 10 earned fewer than 2 million views.

1. Samsung: This is a phone. (37.7M Views)

2. Google: It’s here. Meet your Google Assistant. (29.6M Views)

3. Samsung: Galaxy S8 and S8+ Official Introduction (8.8M Views)

4. State Farm: Following (6.9M Views)

5. Nintendo: Switch Super Bowl LI Commercial (2.3M Views)

6. Clinique and WhatsUpMoms: Am I Getting OLD?!? (1.9M Views)

7. BachelorsPad TV: Best Roommate Ever! with Stephen Curry and KingBach (1.6M Views)

8. Lamborghini: Huracán Performante record at the Nürburgring (1.5M Views)

9. Nintendo: John Cena Plays Nintendo Switch in Unexpected Places (1.2M Views)

10. TOYO Tires: BJ Baldwin’s Recoil 4 in Cuba (1M Views)

March leaderboard numbers were down by more than 30 million views compared the previous month, which is expected, as Super Bowl helped drive many view-counts in February.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


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