ShareIQ can now generate ad-targeting segments of users who have interacted with brand images

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For many brands, the web has become the Visual Web, where images reign as the key currency of communication.

To help brands take advantage of that visual currency, visual content performance platform ShareIQ is releasing this week a new data product called Custom Audiences to create targetable user segments based on images seen.

VP of Marketing Thomas Burg said that his company, based in New York City and Berlin, is “the first to allow you to create audiences based on people who have interacted with or viewed images.”

A brand does a keyword search of ShareIQ’s database, which contains over 850 billion images pulled from websites, blogs, social networks and other sources. Some of the images are related to ShareIQ’s brand clients — primarily in home goods, fashion, health and beauty, and entertainment — but many are not related.

The keywords have been manually added by brands to images, or they have been added by the ShareIQ platform via machine vision that sorts them into predetermined categories.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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