Snapchat launches Advanced Mode for its self-serve Ads Manager

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It’s no secret that Snap Inc has struggled in the eyes of investors since their IPO earlier this year. While the stock price has dropped, Snapchat’s Ad features and functionality have seen major upgrades. On Friday, Snapchat announced a new Advanced Mode for Ad Manager that looks to mimic Facebook’s Power Editor quite closely.

The new tool helps to automate time-intensive tasks, with a goal of helping advertisers scale their efforts. This includes:

  • Bulk campaign & ad set creation

    Advertisers will be able to instantly create campaigns, ad sets and ads by using a spreadsheet and importing directly into Ads Manager.
  • Audience library

    Now Snapchat audience lists can be created and saved. This will be a boon for marketers, as it will significantly cut down on future setup efforts.
  • Media library

    A library now exists where advertisers can store videos, images and ads for quick use on future campaigns.
  • Automatic ad permutation testing

    This tool allows for the creation of hundreds of permutations of ad creative and custom audience variations.
  • Better reporting

    Now reports have in-table pivoting across all dimensions and the ability to customize exports.

This is a big step up for Snapchat, as (much like Facebook’s Power Editor) it takes their ad platform to the next level from an ease-of-use standpoint and away from manual effort. With the release of Snap Publisher last month, Snapchat is pushing their platform ahead at full speed.

Advanced Mode is active for select advertisers and will have a wider release this month. To enable Advance Mode, simply click on Advanced inside Ads Manager.

For more information, see the official blog post from Snapchat.

About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.


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