Someone reposted your Page’s Facebook video? You can now take some of their ad $

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Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue.

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Publishers, Page owners and video creators can now make some money when their copyrighted videos are reposted by other Facebook users.

That’s one of several new options for video creators/owners that Facebook outlined this week. Users of the Rights Manager tool are getting an expanded set of choices for handling copyright violations. Facebook now offers four actions, including the opportunity to dip into the pockets of the offending user and claim some of the ad revenue generated by the offending video:

Claim ad earnings: Allows rights owners to claim a share of the money generated if an Ad Break runs in a piece of content that matches the rights owner’s reference file. We’re still early days with testing Ad Break, but this option may be something rights owners want to use in the future.

In addition to that, video owners have three other options: block the offending video from being visible on Facebook; keep it viewable but monitor the video metrics and choose a different response later; or set it aside for later review.

Facebook has been under fire since the summer of 2015, when a popular YouTube creator accused Facebook of not doing enough to stop “freebooting” — e.g., taking copyrighted video and uploading it without the creator’s permission. It’s a problem that YouTube has been dealing with for years, and an important issue for Facebook to address given its desire to compete with YouTube as a video hub. In response to those accusations, Facebook launched Rights Manager a year ago to help video owners manage and protect their video content.

Facebook says the new options have begun to roll out already and will be available to all Pages using Rights Manager in the coming weeks.


About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


 

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