Startup Acquired launches new platform for managing mobile app install campaigns

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Singular and Apsalar announced their merger this week into a unified mobile marketing, analytics and attribution platform, and now startup has launched its centralized platform for managing user acquisition for mobile apps.

Based in Foster City, California, and founded in February, Acquired is the latest creation of Andrey Kazakov and Max Gannutin. They were the founders of app marketing data firm AppScotch, which was acquired last year by app analytics firm AppAnnie.

Their new platform — Acquired’s first product — allows a marketer to manage app user acquisition campaigns that promote installs across various channels, including a dozen ad networks and environments like Google, Facebook and Snapchat.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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