Super Bowl LI advertisers: Here are the brands gearing-up for game day

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With less than a month before Super Bowl LI’s kick-off, brands are gearing up to take the field in hopes their campaigns will have a lasting effect on their advertising goals throughout the rest of 2017.

Today, Intel released a 30-second spot scheduled to air during Fox’s Super Bowl broadcast on Sunday, February 5th. The ad features NFL MVP Tom Brady, and showcases Intel’s 360-degree replay technology – the same technology Fox will be using when it airs the game.

While we are starting to see more announcements around this year’s Super Bowl brands, advertisers haven’t been as quick to share their Super Bowl ads or teaser ads this year compared to Super Bowl 50. Last year, both Wix and Butterfinger had released teaser ads before the start of the year.

According to AdWeek, Butterfinger has already confirmed it will not be advertising in this year’s game, along with Doritos, Mini USA, SunTrust and Toyota – all brands that showed up for last year’s Super Bowl.

For now, here is a list of brands that have signed up to play.

Super Bowl LI Advertisers

  • 84 Lumber
  • Audi
  • Avocados from Mexico
  • Buick
  • Busch
  • Febreeze
  • GNC
  • GoDaddy
  • Honda
  • Intel
  • Kia Motors
  • Lexus
  • Mercedes-Benz
  • Mr. Clean
  • Skittles
  • Snickers
  • Turbo Tax
  • WeatherTech
  • Wix

We will be updating this list as more brands make announcements and more campaign details become available – so be sure to bookmark it to stay on top of Super Bowl LI ad news.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


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