Taboola, the grid of content discovery that appears at the end of many online stories, is now giving publishers the option of using a continuous scrolling feed.
CEO and founder Adam Singolda told me that this launch represents “a whole new Taboola.” Publishers can choose to stay with the older grid format of content widgets or to adopt the new feed.
The vertically scrolling feed, available for both desktop and mobile, is built from a series of invisible cards of different formats and content, such as used in Facebook or Twitter feeds:
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.