Cuebiq report offers online-to-offline benchmarkingmetrics for nine verticals.
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Tag: 2016
Report: Facebook activity dwindles in 2016, influencer marketing is up
Mavrck has shown that Facebook activity has declined from 2015 to 2016, with fewer posts and engagement across the board.
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Twitter’s ad revenue declined in Q4 2016
Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
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2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the market.
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Instagram’s web footprint surpassed Twitter’s in 2016
The number of sites featuring Instagram posts or widgets has overtaken Twitter’s count, according to an analysis of 1 million sites by SimilarTech.
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Facebook’s Q4 2016 earnings report in 7 charts
The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.
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A look back at the stats behind the 2016 Facebook holiday advertising season
Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the curve.
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Report: Digital ad spend growth slowed in 2016; Snapchat overtook Pinterest
Retail and consumer electronics pulled back from digital in favor of TV in Q4, according to Standard Media Index.
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2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
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Top 10 most shared video brands in 2016: Red Bull ranks No. 1 with 27M shares – more than double the No. 2 brand
Red Bull’s video content share numbers were well ahead of the No. 2 brand Samsung, which earned 12.4M shares.
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The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year
We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.
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Pokémon, mobile SEO and more: Our top mobile columns for 2016
Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.
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Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand
Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related content.
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Shaping the shopping experience: Our top retail columns for 2016
What retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!
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Marketing Land’s Top 10 News Stories Of 2016: Facebook’s measurement errors, Snapchat geofilters & more
We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2016 as covered by the Marketing Land editorial team.
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What we’ve learned about SEO in 2016
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
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Marketing Day: WordPress 4.7 release, YouTube’s 2016 rewind & Facebook measurement errors
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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