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Tag: 2016

June 12, 2017 Uncategorized

Report: 2016 holiday quarter saw highest rate of digital influence on store visitation

Cuebiq report offers online-to-offline benchmarkingmetrics for nine verticals.

Please visit Marketing Land for the full article.

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February 12, 2017 Uncategorized

Report: Facebook activity dwindles in 2016, influencer marketing is up

Mavrck has shown that Facebook activity has declined from 2015 to 2016, with fewer posts and engagement across the board.

Please visit Marketing Land for the full article.

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February 8, 2017 Uncategorized

Twitter’s ad revenue declined in Q4 2016

Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.

Please visit Marketing Land for the full article.

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February 6, 2017 Uncategorized

2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the market.

Please visit Marketing Land for the full article.

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February 6, 2017 Uncategorized

Instagram’s web footprint surpassed Twitter’s in 2016

The number of sites featuring Instagram posts or widgets has overtaken Twitter’s count, according to an analysis of 1 million sites by SimilarTech.

Please visit Marketing Land for the full article.

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January 31, 2017 Uncategorized

Facebook’s Q4 2016 earnings report in 7 charts

The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.

Please visit Marketing Land for the full article.

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January 31, 2017 Uncategorized

A look back at the stats behind the 2016 Facebook holiday advertising season

Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the curve.

Please visit Marketing Land for the full article.

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January 23, 2017 Uncategorized

Report: Digital ad spend growth slowed in 2016; Snapchat overtook Pinterest

Retail and consumer electronics pulled back from digital in favor of TV in Q4, according to Standard Media Index.

Please visit Marketing Land for the full article.

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January 4, 2017 Uncategorized

2016 in review: Insights for search marketers from Bing Ads

Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.

Please visit Marketing Land for the full article.

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January 4, 2017 Uncategorized

Top 10 most shared video brands in 2016: Red Bull ranks No. 1 with 27M shares – more than double the No. 2 brand

Red Bull’s video content share numbers were well ahead of the No. 2 brand Samsung, which earned 12.4M shares.

Please visit Marketing Land for the full article.

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December 20, 2016 Uncategorized

The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year

We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.

Please visit Marketing Land for the full article.

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December 19, 2016 Uncategorized

Pokémon, mobile SEO and more: Our top mobile columns for 2016

Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.

Please visit Marketing Land for the full article.

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December 18, 2016 Uncategorized

Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand

Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related content.

Please visit Marketing Land for the full article.

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December 18, 2016 Uncategorized

Shaping the shopping experience: Our top retail columns for 2016

What retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!

Please visit Marketing Land for the full article.

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December 18, 2016 Uncategorized

Marketing Land’s Top 10 News Stories Of 2016: Facebook’s measurement errors, Snapchat geofilters & more

We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2016 as covered by the Marketing Land editorial team.

Please visit Marketing Land for the full article.

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December 13, 2016 Uncategorized

What we’ve learned about SEO in 2016

Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.

Please visit Marketing Land for the full article.

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December 6, 2016 Uncategorized

Marketing Day: WordPress 4.7 release, YouTube’s 2016 rewind & Facebook measurement errors

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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