2017: Archives - Digital Marketing

October 10, 2017 Uncategorized

Updated for 2017! Enterprise Paid Media Campaign Management Platforms

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency…

Please visit Marketing Land for the full article.

October 4, 2017 Uncategorized

2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.

Please visit Marketing Land for the full article.

August 9, 2017 Uncategorized

2017 growth hacks: Use affiliates to improve PPC reach

In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

7 reasons to enter the 2017 Landy Awards

Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

Prime Day 2017 was Amazon’s biggest sales day ever

Summer shopping event also gives Amazon its biggest one-day growth in Prime memberships.

Please visit Marketing Land for the full article.