Columnist Brad O’Brien takes a close look at native advertising, what it means for your brand and how it can drive results at every stage of the marketing funnel.
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Tag: 2017:
SEO trends to prepare for in 2017
What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
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2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.
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Technical SEO checklist: 7 essential tips to implement now for 2017
In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts. So why are…
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4 marketing innovations headed to brick-and-mortar retail in 2017
Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year.
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