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Tag: adds

August 13, 2017 Uncategorized

LinkedIn adds analytics, audience management & media buying solutions to its partner program

API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.

Please visit Marketing Land for the full article.

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July 27, 2017 Uncategorized

Customer data platform Segment adds Looker Source to define audiences from multiple tools

Essentially, says the Segment CEO, the data switchboard is growing “a brain stem.”

Please visit Marketing Land for the full article.

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June 20, 2017 Uncategorized

Stackla adds a Co-Pilot to recommend which user content should be published

The machine learning-based tool also suggests the best audience segments for engagement with that content.

Please visit Marketing Land for the full article.

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June 8, 2017 Uncategorized

Brandwatch adds a Reddit ‘mini-firehose’ to its social data

The social intelligence firm is now sifting the raw feedback of the web’s most opinionated community.

Please visit Marketing Land for the full article.

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June 7, 2017 Uncategorized

LiveRamp adds people-based search targeting to IdentityLink

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.

Please visit Marketing Land for the full article.

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