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Tag: adds

August 13, 2017 Uncategorized

LinkedIn adds analytics, audience management & media buying solutions to its partner program

API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.

Please visit Marketing Land for the full article.

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July 27, 2017 Uncategorized

Customer data platform Segment adds Looker Source to define audiences from multiple tools

Essentially, says the Segment CEO, the data switchboard is growing “a brain stem.”

Please visit Marketing Land for the full article.

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June 20, 2017 Uncategorized

Stackla adds a Co-Pilot to recommend which user content should be published

The machine learning-based tool also suggests the best audience segments for engagement with that content.

Please visit Marketing Land for the full article.

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June 8, 2017 Uncategorized

Brandwatch adds a Reddit ‘mini-firehose’ to its social data

The social intelligence firm is now sifting the raw feedback of the web’s most opinionated community.

Please visit Marketing Land for the full article.

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June 7, 2017 Uncategorized

LiveRamp adds people-based search targeting to IdentityLink

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.

Please visit Marketing Land for the full article.

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June 6, 2017 Uncategorized

Facebook adds templates for Canvas ads, extends iAd-like format to Collections

Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads.

Please visit Marketing Land for the full article.

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June 6, 2017 Uncategorized

Apple adds indoor mapping for malls and airports, Do Not Disturb mode

Google and Bing have similar indoor mapping initiatives.

Please visit Marketing Land for the full article.

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May 23, 2017 Uncategorized

Datorama adds Genius AI to its marketing data platform

The New York City-based company now provides out-of-the-box smartness that suggests best solutions for improving performance.

Please visit Marketing Land for the full article.

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May 23, 2017 Uncategorized

Pinterest adds autoplay video ads to feeds, search results

After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.

Please visit Marketing Land for the full article.

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May 22, 2017 Uncategorized

Twitter adds Direct Message Cards for advertisers to kick-start specific conversations

The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.

Please visit Marketing Land for the full article.

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May 18, 2017 Uncategorized

Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.

Please visit Marketing Land for the full article.

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May 17, 2017 Uncategorized

Google adds more ads to Play Store, and other app ads news from I/O

The company says its ads have driven five billion app installs.

Please visit Marketing Land for the full article.

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May 4, 2017 Uncategorized

Acxiom adds interest-based ShareThis data to its arsenal

New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company.

Please visit Marketing Land for the full article.

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April 26, 2017 Uncategorized

Oracle adds chatbots, smarter recommendation engine to its Clouds

The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

Please visit Marketing Land for the full article.

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April 23, 2017 Uncategorized

ColorTV adds search to its OTT services with purchase of Guidebox

The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.

Please visit Marketing Land for the full article.

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April 19, 2017 Uncategorized

Oracle adds ad verification to its data wheelhouse by acquiring Moat

The tech giant can now see data about both ad targeting and ad delivery.

Please visit Marketing Land for the full article.

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April 18, 2017 Uncategorized

Pega adds conversational bots as front-ends for its platform

Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other environments.

Please visit Marketing Land for the full article.

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