Tag: ads?

Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
Continue readingPlease visit Marketing Land for the full article.

Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
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Swimming up(bid)stream
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
Continue readingPlease visit Marketing Land for the full article.