It’s easy to waste thousands on AdWords if you aren’t paying attention.
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Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
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Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
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Swimming up(bid)stream
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
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