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December 17, 2017 News

4 Ways to Squeeze Every Last Bit of Value From Your Google AdWords Budget

It’s easy to waste thousands on AdWords if you aren’t paying attention.

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October 17, 2017 Uncategorized

Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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October 17, 2017 Uncategorized

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option

In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.

Please visit Marketing Land for the full article.

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October 12, 2017 Uncategorized

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.

Please visit Marketing Land for the full article.

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October 2, 2017 Uncategorized

Swimming up(bid)stream

Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.

Please visit Marketing Land for the full article.

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