What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.
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Tag: advertising
Why media buying and advertising is ripe for artificial intelligence
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative.
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Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent,…
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5 fundamentals of digital advertising every marketer should know
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.
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10 tips for retailers’ Q4 social advertising
With the holidays around the corner, it’s a crucial time for retailers to get their paid social strategies in place. Columnist Brad O’Brien outlines 10 tips for achieving a highly successful quarter.
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