L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic.
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Tag: asset
The Beginner Content Marketer’s Guide to Using Stock Images Without Getting Sued
You know content is king, and you know you can get images readily online. You probably don’t know how many ways this can lead to an unfriendly letter from a lawyer.
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The Beginner’s Guide to Using Stock Images Without Getting Sued
You know content is king, and you know you can get images readily online. You probably don’t know how many ways this can lead to an unfriendly letter from a lawyer.
Continue reading
Bynder announces free version of its Digital Asset Management (DAM) software
Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels.
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Please visit Marketing Land for the full article.
6 reasons why building your own customer data asset is a recipe for marketing success
Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data.
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Please visit Marketing Land for the full article.
Aprimo adds digital asset management with ADAM acquisition
With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.
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Please visit Marketing Land for the full article.