Tag: authenticity

When Brands Advocate Social Causes, Authenticity Is Key

Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad.
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How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand

Rachel Pedersen used a viral Facebook post to build a business based on relationships.
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For marketing with developer events, connection and authenticity matter

For marketing with developer events, connection and authenticity matter

If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.

Please visit Marketing Land for the full article.
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The importance of local authenticity

The importance of local authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.

Please visit Marketing Land for the full article.
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