The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios. Read the full article at MarketingProfs
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2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach. Read the full article at MarketingProfs
Continue readingWebinar Benchmarks: Promotion and Attendance Trends
Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24. Read the full article at MarketingProfs
Continue readingLinkedIn Content Engagement Benchmarks [Infographic]
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider. Read the full article at MarketingProfs
Continue readingLanding Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. Read the full article at MarketingProfs
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