If “go to where your customer are” is good advice–and it most likely is–then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of. Read the full article at MarketingProfsContinue reading
The retailer’s brick-and-mortar pitch should resonate with all businesses.Continue reading
Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfsContinue reading
Do you know what ‘on-SERP SEO’ means in the marketing universe? You’re not alone, but you are missing an opportunity.Continue reading
Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.Continue reading
Whether it’s a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to advertise on Amazon.com, the time to do it is now.Continue reading
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