Resetting your strategic vision, tackling talent shortages and embracing environmental objectives like net-zero are just a few of the challenges facing agencies at the end of this year.
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Beyond Marketing — How Brands Can Truly Support the Black Community on Juneteenth
Here are a few authentic ways businesses can support and serve as allies to the Black community on Juneteenth.
Continue readingVideo Marketing Statistics: Top Trends for 2022 and Beyond
Here we look at how marketers used video to power up their marketing strategy and analyze emerging trends based on reputable statistics, so business can upgrade their approach to video content for 2022 and beyond.
Continue readingHow to Effectively Market to Gen Z and Beyond
In 2022 and beyond, Gen Z will continue to stretch its tentacles into the consumer marketplace and demand to be accounted for. Does your brand know how to reach these young people?
Continue readingA Google Exec Declared Guest Blogging ‘Dead’ in 2014, But Here’s How to Make It Pay Dividends in 2022 and Beyond
Contrary to popular opinion, guest blogging isn’t dead — as long as you use these eight strategies to maximize your brand’s results.
Continue readingIf You Want to Appeal to Millennials and Gen Z, Look Beyond the Latest Trends
Brands can capture the younger generations by establishing categories.
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Beyond Content Marketing: 10 Steps to Real ROI With Content Operations
Some people think content operations isn’t necessary–that everything will work fine without it. But it won’t. Without content operations, there is content chaos. And you’ll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs. Read the full article at MarketingProfs
Continue readingMaking Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]
How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? Let’s look at some answers. Read the full article at MarketingProfs
Continue readingSeven Social Media Content Trends for 2020 and Beyond [Infographic]
If “go to where your customer are” is good advice–and it most likely is–then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of. Read the full article at MarketingProfs
Continue reading3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad
The retailer’s brick-and-mortar pitch should resonate with all businesses.
Continue readingEmail, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond
To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It’s how you make sure your content reaches your target audience. Read the full article at MarketingProfs
Continue readingCan Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond
Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfs
Continue reading4 Major Marketing Trends for 2020 and Beyond
Do you know what ‘on-SERP SEO’ means in the marketing universe? You’re not alone, but you are missing an opportunity.
Continue readingBeyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’
Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.
Continue readingThe Road Ahead for Influencer Marketing: 2018 and Beyond
More micro-influencers, bigger budgets and attention to tracking will be the trends moving forward.
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Amazon advertising: Beyond Prime Day
Whether it’s a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to advertise on Amazon.com, the time to do it is now.
Continue readingPlease visit Marketing Land for the full article.
How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
Continue readingPlease visit Marketing Land for the full article.