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June 5, 2023 digital marketing

The Rise of Nano-Influencers: How the Smallest Voices are Making the Biggest Impact

The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.
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February 21, 2023 News

The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers

Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
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February 16, 2023 News

These Are the Biggest Takeaways from 2022. What Does 2023 Have in Store for the Customer Experience?

As Henry Ford once said, “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
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November 30, 2022 News

The Biggest Mistake Brands Make With Storytelling — and How to Do It Right

The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.
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April 18, 2022 News

The 5 Biggest Mistakes Companies Make When Designing a Logo

Your logo is your business identity — it can be difficult to get right, and incredibly easy to get wrong.
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