The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.
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The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
Continue readingThese Are the Biggest Takeaways from 2022. What Does 2023 Have in Store for the Customer Experience?
As Henry Ford once said, “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
Continue readingThe Biggest Mistake Brands Make With Storytelling — and How to Do It Right
The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.
Continue readingThe 5 Biggest Mistakes Companies Make When Designing a Logo
Your logo is your business identity — it can be difficult to get right, and incredibly easy to get wrong.
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