Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. Read the full article at MarketingProfs
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The Answer to Influencer Marketing’s Biggest Question Lies in Understanding Channels of Influence
Understanding this big-picture concept can help entrepreneurs build more strategic approaches.
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The Biggest Frustrations of Content Managers [Infographic]
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero’s Journey Content. Read the full article at MarketingProfs
Continue readingThe 10 Biggest Graphic Design Mistakes You Can Make in Your Marketing Pieces
Your content may be top-notch, but if your design sucks, you’re going to turn off your intended audience. Here’s how to avoid these 10 big mistakes.
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The Biggest Deficiencies of B2B Content Marketing Programs
B2B marketers say the biggest deficiency of their content program is that it doesn’t produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. Read the full article at MarketingProfs
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