If your marketing team hasn’t experienced an economic downturn before, make sure they head into it with the following playbook.
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The New Opportunities That Virtual Event Are Bringing to Businesses
Pandemic restrictions may have eased, but multi-session online happenings are here to stay.
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Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company’s European marketing organization into the digital era. Read the full article at MarketingProfs
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This Chinese Distillery Is Bringing the Most Consumed Spirit on the Planet to America
How the founders of Ming River Baijiu are attempting to launch an entirely new alcohol category in the United States.
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Martech enablement series: Part 9 — Bringing it all together!
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization.
Continue readingPlease visit Marketing Land for the full article.