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Tag: budget

February 9, 2023 News

Why You Should Maintain (or Even Increase) Your Marketing Budget in a Recession

Contrary to popular belief, companies should maintain — or even increase — their marketing budgets during a recession.
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January 29, 2023 News

Don’t Slash Your Marketing Budget to Shreds in a Recession — Use These 3 Cost-Cutting Measures Instead.

Some businesses won’t survive whether we have a recession or not. The calculated recession-planning maneuvers you make today can help your brand come out stronger even if your marketing budget undergoes a serious shave.
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January 29, 2023 News

How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

Choppy economic waters may push the nervous business owner to slash marketing budgets. Don’t jump the gun, though, because there are several more measured approaches one should take first.
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January 19, 2023 News

Why YouTube Ads Should Be in Your Advertising Budget

Should you add YouTube to your marketing and advertising strategy?
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November 23, 2022 News

How to Develop a Marketing Budget for Your Small Business

Should you invest in marketing? The short answer is yes. Here’s why, plus a step-by-step guide to building an apt marketing budget that bolsters growth.
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