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Tag: budget

February 9, 2023 News

Why You Should Maintain (or Even Increase) Your Marketing Budget in a Recession

Contrary to popular belief, companies should maintain — or even increase — their marketing budgets during a recession.
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January 29, 2023 News

Don’t Slash Your Marketing Budget to Shreds in a Recession — Use These 3 Cost-Cutting Measures Instead.

Some businesses won’t survive whether we have a recession or not. The calculated recession-planning maneuvers you make today can help your brand come out stronger even if your marketing budget undergoes a serious shave.
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January 29, 2023 News

How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

Choppy economic waters may push the nervous business owner to slash marketing budgets. Don’t jump the gun, though, because there are several more measured approaches one should take first.
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January 19, 2023 News

Why YouTube Ads Should Be in Your Advertising Budget

Should you add YouTube to your marketing and advertising strategy?
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November 23, 2022 News

How to Develop a Marketing Budget for Your Small Business

Should you invest in marketing? The short answer is yes. Here’s why, plus a step-by-step guide to building an apt marketing budget that bolsters growth.
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August 30, 2022 News

It’s Easy to Cut Your Marketing Budget in a Rocky Economy — But That’s a Bad Idea. Here’s How to Save Money on Your PR Strategy.

Slashing your marketing budget won’t help your business, it’ll slowly kill it. Here’s how to work with your marketing or PR agency to reduce costs while maintaining your competitive edge. 
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July 21, 2022 News

3 Questions to Answer Before Investing More Into Your Marketing Budget

Before you increase your marketing spend using the same old tactics and channels, dive a little deeper to make the most of your investment.
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July 17, 2022 News

It’s Time to Shift Your Advertising Budget to Outdoor Media. Here’s Why and How to Do It.

Why advertisers need to diversify their marketing mix or risk falling behind their competition.
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March 15, 2022 News

Free On-Demand Webinar: How to Run Facebook Ads on a Budget

Join Amanda Robinson, Facebook Ads expert, as she discusses the 4 components of Facebook ads to help you build momentum in your business.
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February 14, 2022 News

Is Now the Best Time to Ramp Up Your Startup’s Marketing Budget?

Key insights and fail-safes that will prevent owners from blowing through too much cash, too soon.
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February 3, 2022 News

This SEO Checklist Can Help You Attract Traffic on a Budget

Start optimizing your SEO and seeing the results you need.
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January 31, 2022 News

4 Ways to Improve Your Digital Footprint on a Shoestring Budget

There’s no reason to take an online back seat when it comes to marketing and advertising strategies, even if your wallet is thin.
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December 1, 2021 News

What I Learned from Growing a Brand in a Pandemic with a Nearly No Marketing Budget

Paying too much for publicity can cripple your startup before it starts.
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November 10, 2021 News

3 Marketing Dos and Don’ts for Maximizing Profit on a Bootstrapped Budget

If you don’t have a working marketing strategy, you’re just as likely to feel stuck with money as you do without it – and a few key strategies make all the difference.
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September 3, 2021 News

Upgrade Your Email Marketing with a Budget-Friendly MailChimp Alternative

Sidemail is a cost-effective, full-service email marketing provider.
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July 12, 2021 News

5 Low-Budget Marketing Ideas for Bootstrapped Startups

Learn how to market your business without spending money.
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May 9, 2021 News

Learning Google SEO Can Help You Grow Your Business on a Budget

Why buy paid ads when you can just improve your SEO?
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