Contrary to popular belief, companies should maintain — or even increase — their marketing budgets during a recession.
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Don’t Slash Your Marketing Budget to Shreds in a Recession — Use These 3 Cost-Cutting Measures Instead.
Some businesses won’t survive whether we have a recession or not. The calculated recession-planning maneuvers you make today can help your brand come out stronger even if your marketing budget undergoes a serious shave.
Continue readingHow to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty
Choppy economic waters may push the nervous business owner to slash marketing budgets. Don’t jump the gun, though, because there are several more measured approaches one should take first.
Continue readingWhy YouTube Ads Should Be in Your Advertising Budget
Should you add YouTube to your marketing and advertising strategy?
Continue readingHow to Develop a Marketing Budget for Your Small Business
Should you invest in marketing? The short answer is yes. Here’s why, plus a step-by-step guide to building an apt marketing budget that bolsters growth.
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