Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
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Tag: buys
UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users’ real-world behavior.
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Instagram’s direct-response Story ads are available for self-serve buys
Ads within Instagram’s Stories feed can prompt people to swipe up to visit a brand’s site or install its mobile app.
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Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page.
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TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.
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