Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign.
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Tag: campaigns
Marketing Day: Influencer campaigns, interview with Denny’s CMO & Twitter’s Q4 2016 earnings
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Using influencer campaigns for real-time amplification
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.
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Pinterest now offers ad groups to paid campaigns
Pinterest’s ad offering is now starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.
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Create new possibilities for your SEO & SEM campaigns
2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a…
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Link campaigns: Strategy development and review
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.
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Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
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Marketing Day: Bing ad campaigns, Adobe Primetime & Facebook fights fake news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The next Bing thing: Get your Bing campaigns in top shape for 2017
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
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When to launch holiday-themed email campaigns: A playbook for marketers
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.
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7 Spookily Successful Digital Marketing Campaigns for Halloween
Q: What’s the ratio of a pumpkin’s circumference to its diameter? A: Pumpkin Pi All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday. And a recent survey found that Halloween spending is estimated to […]
The post 7 Spookily Successful Digital Marketing Campaigns for Halloween appeared first on Online Marketing Blog – TopRank®.
These chatbots can help you stay on top of ad campaigns in Slack, Facebook Messenger & more
Ask a chatbot to give you alerts, reports and insights for your digital advertising campaigns and analytics in Facebook Messenger, Slack, even Google Sheets.
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4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
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Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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8 best practices for contextual campaigns
How do you move beyond ‘the right message to the right person at the right time?’ Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing.
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Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: Paid search campaigns, mobile wallet strategies & content creation
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.