Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors.
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Tag: cannabis
The Complicated Business Of Advertising And Marketing In Cannabis
With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
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‘Developing a Vocabulary That Will Be Understood’: The Havas Approach to Cannabis Marketing
You can learn a lot from the French multinational advertising and PR giant.
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The New, Cool Term For Cannabis? It’s Still Up For Grabs.
The industry is looking for a new name without negative and dated connotations. ‘Cannabis’ may just have to do.
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Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands
Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
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Helping Dads Discover Medical Cannabis This Father’s Day
Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms.
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Mary Jane: How the Cannabis Industry Can Win Women Over
Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
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How to Start a Cannabis-Focused Branding and Design Business
Two industry experts give their tips for breaking into this green-hot industry.
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