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Tag: cannabis

October 17, 2019 News

What Can The End Of Alcohol Prohibition Teach Cannabis Entrepreneurs?

Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors.
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August 26, 2019 News

The Complicated Business Of Advertising And Marketing In Cannabis

With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
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August 5, 2019 News

‘Developing a Vocabulary That Will Be Understood’: The Havas Approach to Cannabis Marketing

You can learn a lot from the French multinational advertising and PR giant.
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July 22, 2019 News

The New, Cool Term For Cannabis? It’s Still Up For Grabs.

The industry is looking for a new name without negative and dated connotations. ‘Cannabis’ may just have to do.
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June 20, 2019 News

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
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