Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors.
Continue readingTag: cannabis
The Complicated Business Of Advertising And Marketing In Cannabis
With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
Continue reading‘Developing a Vocabulary That Will Be Understood’: The Havas Approach to Cannabis Marketing
You can learn a lot from the French multinational advertising and PR giant.
Continue readingThe New, Cool Term For Cannabis? It’s Still Up For Grabs.
The industry is looking for a new name without negative and dated connotations. ‘Cannabis’ may just have to do.
Continue readingUnfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands
Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Continue reading