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August 15, 2017 Uncategorized

Google’s big gamble on ad blocking and why you should care

Google’s plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it means for marketers and how they can start rethinking display.

Please visit Marketing Land for the full article.

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August 13, 2017 Uncategorized

Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’

As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine themselves.

Please visit Marketing Land for the full article.

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April 2, 2017 Uncategorized

Yes, I want to take care of your spam problem for you

In the fight against spam, CAPTCHA is here to help — but what’s the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives.

Please visit Marketing Land for the full article.

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March 20, 2017 Uncategorized

What is the GDPR, and why should martech care?

Columnist Todd Ruback discusses the General Data Protection Regulation (GDPR), a new EU regulation meant to protect its citizens’ personal data. If you serve customers or have audience members in Europe, read on to learn how this affects you.

Please visit Marketing Land for the full article.

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January 24, 2017 Uncategorized

Why B2B marketers should care about whitelisting

As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why “whitelisting” is more effective for B2B marketers.

Please visit Marketing Land for the full article.

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