Google’s plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it means for marketers and how they can start rethinking display.
Columnist Todd Ruback discusses the General Data Protection Regulation (GDPR), a new EU regulation meant to protect its citizens’ personal data. If you serve customers or have audience members in Europe, read on to learn how this affects you.
As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why “whitelisting” is more effective for B2B marketers.