In an economic world in which customers seek brands that act on their promises more than ever, it’s critical to fine-tune your mission, values and community connections.
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This is how CatMan or Category Management can boost the sales of your business
Also known as Category Management, it is a product placement strategy to achieve successful retail sales. Learn how to use it to benefit your business.
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Google updating site category exclusion options for Google Display Network campaigns
The changes are related to brand safety updates first announced in March.
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The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why.
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Skimlinks can now ‘pre-target’ users down to a product category
The London-based company now offers segments of users interested in buying a given kind of product, even if they’ve only read about it and not clicked on a link to buy.
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