Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.
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This is How to Use Celebrity Partnerships to Make a Fortune
Joining forces with the right celebrity gives your brand a VIP connection with consumers.
Continue readingThis Entrepreneur Built the Hottest Celebrity Spot on the Planet — and a Brand With Staying Power
Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.
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