Most members of creative teams that develop content say they’re struggling to keep up with the speed they are expected to work at and with the volume of work they’re expected to tackle, according to recent research from inMotionNow. Read the full article at MarketingProfsContinue reading
To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona.Continue reading
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.Continue reading
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